plusteam LLC
plusteam is an agile software manufacturer and technology company that creates high-quality code and solves complex problems through modern technology software development techniques with a track record of +7 years in 22 countries.
They achieve this one step at a time with defined processes and continuous delivery of value and believe in teamwork because together we achieve more.
01
Problem Statement
The problem, in this case, was that plusteam no longer connected with their logo at that time, because they thought they were no longer the same company that started 5 years ago, and like the world, they have also been changing. Therefore, it was important that their visual identity did so, but always maintaining something very important that has characterized them from the beginning, which is to give that plus that they deliver in each of their projects and in their day to day.
02
The Challenge
Include organically the (+) in the final product.
Create a logo simple enough that it would be easily scalable for future #MadeInHouse products with a visual identity clean, minimalist, and modern, using a colour palette that evokes stability, confidence, and sophistication.
03
Imagery
The main idea was to make a one-word logo for plusteam so that it would be easier to recognize. This included until merging that (+) within the same word. And use a legible typography that is applicable in different sizes. Incorporating irregular symbols and wavy shapes in the imagery reinforces the firm's expertise in be an agile team.
Incorporating these visual elements cohesively throughout plusteam branding creates a powerful and memorable image that resonates with clients, partners, and the wider community
04
Result
By incorporating a rebranding around modernity and forward-thinking, plusteam successfully transformed its image into a recognized and respected force in the technology industry. I can say today that plusteam is friendly, it is modern, it is recognizable and it will only continue to grow more and more.